In the fall of 2012 I was enrolled in Advanced Advertising Strategies. Advanced Advertising Strategies is a capstone course at Northwest Missouri State University taught by Jacquie Lamer with assistance from Springboard Creative owner Kevin Fullerton. This course is meant to replicate a real world work environment. You can learn more about this class and past classes work at the course blog.
Our class rebranded and created advertising campaigns for Mozingo Lake and Mozingo Golf Course. Our number one priority was to combine the two entities into one. Therefore we created Mozingo Lake Recreation Area. I was in charge, with another student, to create the plans book and additional information booklets from our primary and secondary research that wasn’t included in our Plans Book. You can see the work we all did below.
If you are interested in learning more about our four month journey with Mozingo feel free to read the following news articles:
Amber Webster 